This is not only a cozy and comfortable wardrobe item, but also the main trend of autumn 2024. We tell you how to skillfully style it. Let’s figure out how to switch from rich summer colors to golden coziness
Corners have already appeared in 29 supermarkets in Moscow, St. Petersburg, Nizhny Novgorod, Volgograd, and Voronezh as part of the restyling concept. By the end of the year, Perekrestok plans to increase this number to 125 throughout Russia.
Embark on a path of healthy eating and mindfulness
During the cold season, it is more important than ever to watch your diet. And the Perekrestok chain of stores has just expanded its range of products for healthy and balanced nutrition by 25%. The company has launched special corners, the flagship of which is Green Line, the chain’s brand. There you can find a variety of healthy products: healthy sweets, gluten-free products, and healthy snacks. The range includes more than 2 thousand items.
Collect a family bow with references to Luntik
“Verf” announced a collaboration with a popular children’s character. The first family collection in the brand’s line will take kids to the exciting world of space Luntik. The new collection was created jointly with the Melnitsa animation film studio. The collection includes practical leather goods with hidden embossing with the main character of the collaboration, as well as leather and canvas accessories with bright prints of space and summer.
The line includes universal backpacks with a lapel and neat geometric bags with a zipper in two sizes: smaller – for children, and larger – for adults. The collection also includes a wallet bag with recognizable cute ears and wooden badges with characters from the favorite cartoon series. The entire range is designed taking into account the needs of children and adults, combining practicality and original design.
Try on trousers in new seasonal colours
Loose trousers made of smooth, raincoat fabric have already become a belle your bestseller. Especially for autumn, the brand has repeated them in new seasonal shades. The updated models are included in the Amber Season clothing capsule. Among the new colors are calm gray-blue, practical dark blue, and bright terracotta, which perfectly match the autumn landscapes. The trousers are lightweight, but at the same time windproof, do not wrinkle and dry quickly – just what you need for this season.
Try the taste of the passing summer
Donutto, famous for its donuts, has announced a new line of drinks. The brand launched them in collaboration with 100% plant-based Planto. The Sea Foam Shake is a refreshing mix of natural coconut, matcha, and Planto Coconut that will take you to a sandy beach. And First Love is a classic combination of strawberry and banana, perfect for those with a sweet tooth.
The Chocolate Paradise masterpiece combines the rich and intense taste of chocolate, complemented by Planto Almond. Plant-based drinks are already available at every Donutto outlet. By the way, even children can have them, because they no longer contain lactose. Moreover, the cocktails are low in calories, which is especially important for those who watch their diet.
Do a spring cleaning with the kids
Those who think that cleaning is hard and unpleasant should probably reconsider their views. Cleaning your home becomes easier if you choose the right equipment. One option is the Zetter cleaning system. It has three bucket sizes, an enlarged rinse compartment, a comfortable handle, and a compact size. The 360° rotating mop base will allow you to easily wipe even hard-to-reach places. And to collect dirt, wool, and hair, there is a special brush.
To teach children to be tidy from an early age, Zetter has developed a special system for them called “Like an Adult 3 Cats”. The mop with a telescopic handle is convenient to use at any age. Moreover, it will help develop motor skills and coordination of movements. The bucket will also not cause any trouble – it is compact, with a wringing system and a double brush for collecting garbage. Bright illustrations of favorite characters will turn cleaning into a game and make it a fun activity for the whole family.
Eat enough apples for a year ahead
On September 14, Novaya Riga Outlet Village will host the Apple Festival. The organizers promise tons of apples, music, and gifts. The outlet’s little guests will be able to play with animators and make crafts, as well as participate in an apple quest with their parents. Among the treats, they promise a special apple menu from the Gastrovilla corners, as well as giant Charlotte, baked apples, and caramel apples.
The highlight of the program is a drawing of one of the most desired apples – Apple iPhone 15 Pro Max. In addition, on this day, outlet stores will delight you with special autumn offers – they will apply to price tags with apples. Everyone who is going to the show needs to register and do not forget to take an apple mood with you.
Find a new bag
GEOX pleases us with its collection of bags again. You will find everything: from compact silhouettes that emphasize grace and femininity, to voluminous shapes that prove their versatility everywhere. Pleasant textures, noble colors that harmoniously fit into the autumn coolness, and elegant fittings – that perfect mix of Italian chic and Parisian restraint.
A cross-body or a backpack, a roomy shopper or a “hands-free” for the essentials – whatever accessory is chosen to suit the mood of the day, it will certainly become that very detail that can effectively complete the look of its owner.
Add to your sweater collection
WOOLLYWOO presented another collection of their famous high-quality knitwear. It is based on sweaters and jumpers made of merino wool with a dropped shoulder line, which have already become the brand’s bestsellers. They can be combined with a solid-color maxi skirt made of soft wool.
The collection also includes oversized dresses in the trendy maxi length. They are presented in a new interpretation – with a wider double-sided V-neck and voluminous sleeves. And for long autumn walks, you can choose a suit of trousers and a sweater – the composition is thin but very warm cashmere and merino wool.
Arctic landscapes in contrast with warmth and coziness
On September 10, the outerwear brand Naumi held a customer day in the Afimall City shopping center and presented a new advertising campaign, the face of which was actress Irina Gorbacheva. The shooting of the new collection with the participation of the movie star took place among the arctic landscapes of Teriberka. The contrast between the cold of the north and the warmth that Naumi clothes give creates a unique atmosphere in the frame, emphasizing the uniqueness of each product. As part of the customer day, a public talk with Irina Gorbacheva was held.
— Imagine that you are surrounded by the harsh northern beauty, — the actress shares her impressions of the shoot. — The wind is ruffling your hair, the sea is splashing at your feet, and you, dressed in a warm, cozy jacket, are standing in the middle of all this and feel… well, like at home, or something. For me, Naomi is not just clothes, it is the embodiment of understanding what a modern woman needs. Each item feels warmth, sincerity, a special connection with our land.
Corduroy, office stripes, and prints straight out of the 80s
United Colors of Benetton decided to look at familiar things in a new way. So the brand rethought the stripe in the office dress code, inspired by the Wild West style, 1980s prints, and a sporty vibe. The designers themselves said that the new collection clearly expresses the concept of “quality pop fashion”. They offer to refresh the women’s autumn-winter wardrobe with printed maxi cardigans, multi-colored boho-chic coats, tight-fitting stocking-knit mini dresses, rose prints, and jacquard pullovers.
Benetton’s men’s fall-winter 2024 collection impresses with its richness of color and emphasizes individuality. The capsule was created with inspiration from the legendary tracksuits and prints of the 80s, accessories made of Shetland wool, jacquard pullovers, and sweaters in Scandinavian style with patches. Clothes with non-standard knitting and intricate patterns go well with minimalist corduroy trousers, flannel shirts, and rugby jerseys.
